KRA Supports 10th Annual Job Fair…Virtually

In 2016, KRA created the company’s first Virtual Job Fair (VJF), utilizing Twitter’s live-streaming application, to expedite recruitment of candidates for a start-up DC Public Charter School. Four years ago, a VJF was a resource of expediency; today, it is one of necessity, as we adapt critical workforce-services to comply with social-distancing requirements imposed by COVID-19.

On Wednesday, the 10th Annual “Career Pathways to Success” Job Fair, organized by the National City Chamber of Commerce (NCCC) in partnership with the San Diego Career Centers, operated by KRA for the San Diego Workforce Partnership since 2012; the Employment Development Department; the City of National City; South County Business Services; and Southwestern College, will convene—via ZOOM.

In a recent NCCC Press Release, Jacqueline Reynoso, President/CEO, and founder of the Annual Job Fair initiative, reported, “Our goal is to stimulate the local economy by connecting National City and south county residents to jobs during this critical time. We continue to see unemployment figures rise during the COVID-19 pandemic, and we need to act now, to ensure the vitality of our communities.”

In addition, Councilmember Mona Rios, who has helped organize the Fair for the past 10 years, stated, “National City supports economic stability for our residents. Taking an innovative approach using technology tools is critical at this time to connect job seekers with employment opportunities.”

To date, more than a dozen San Diego-area employers have registered to attend the VJF, offering opportunities in management, high tech, manufacturing, and retail and hospitality positions. Over 100 registered jobseekers will have the opportunity to connect with employers via ZOOM “Chat Rooms” to network, obtain career information, and access online-application materials.

In the Press Release, Andrea Matiz, KRA Manager, South County Career Center, concluded, “It’s important for jobseekers to take the time to research companies they are applying to, and to follow up with them after the Job Fair.”


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