KRA Gets “Social” at NAWDP 2018 Conference

For nearly 30 years, the National Association of Workforce Development Professionals (NAWDP) Annual Conferences have supported industry stakeholders to enhance and maintain their skills through continuing education; network with peers, mentors, and leaders; share ideas, experiences, and metrics about promising practices; and discover new and innovative programs, products, and services.  NAWDP 2018, Making Your Workforce Shine, was no exception!

San Diego Bowens and Rayos at NAWDP 2018Representing the San Diego County Career Centers—operated by KRA for the San Diego Workforce Partnership, a proud partner of America’s Job Center of California℠ Network—Manager of Training and Program Development Maylynne Rayos and Workshop Facilitator Terrance Bowens presented Social Media is the New #Resume, which received an extremely positive response from workshop participants.

In their session, Terrance and Maylynne presented “strategies to help jobseekers learn how to leverage Social Media in their job search, and how 90 percent of employers are using Social Media sites for recruiting and sourcing, with more than half using Facebook and Twitter, taking professional networking far beyond LinkedIn.”

Post-workshop, “tweets” from some participants firmly reinforced the essence of the session’s objectives:

“Jobs aren’t necessarily hidden because employers don’t want us to look for them. They seem hidden because they are utilizing a completely different platform for recruitment.”

“Use Facebook, Instagram, Twitter to showcase culture and branding; access ‘hidden jobs’; tear down the Internet ‘wall’ between employers and jobseekers.”

“Communication is essential. The new generation is using texting and social media.”

“Millennials are searching more into the company instead of the actual job openings because they are more interested in fitting into the culture.”

“Using #hashtag is great for jobseekers because it narrows their job search and it is great for employers because it narrows their talent pool.”

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