On October 22, 2012, it was reported that Knowlton R. Atterbeary, KRA President & CEO, had officially launched the 2012 Community Care Day Campaign (CCDC), a company-wide initiative that celebrates the joy of giving and sharing good works with customers and neighbors in the community, and that a Support Our Troops Drive was the focus of the 2012 effort. However, KRA staff across the country do not simply wait for the annual CCDC to do good works in the communities they serve. In fact, since October 15th, reports have been published about the ongoing success of the KRA/CTWorks effort to raise money for the Hartford Area United Way 2012 Fundraising Campaign.
In the same vein, staff from the KRA Work Participation, Placement, and Support Services Program in Baltimore created a workplace-giving activity to acknowledge October as Breast Cancer Awareness Month. They decided that every Wednesday in October, each participating staff member would pay $5.00 to “dress down” in jeans, with all funds collected to be donated to the Susan G. Komen Race for the Cure Maryland campaign. All 16 KRA staff members participated, on at least 3 out of 5 Wednesdays, culminating in $240.00 that they donated to the campaign on November 13th. When contacted by Greg Alexander, KRA Job Coach and Community Outreach Coordinator, Komen Maryland expressed its gratitude for the opportunity to work with community organizations that hold special fundraisers to help them with their promise to save lives and end breast cancer forever.
Nate’ Gordon, one of KRA’s Corporate Operations Manager, reported, “I felt this was a worthy cause for the Baltimore project. Even on a small level, we can offer support and help find a cure.” Gordon’s message was echoed by other staff members, including Shawnae Baker, KRA Career Agent, who lost her grandmother to breast cancer. Baker stated, “I wanted to participate because each dollar donated can help to end this disease that affects women who are just like me – someone’s granddaughter, someone’s sister, someone’s grandmother.”